An effective marketing strategy is based on finding the optimal mix of communication channels to reach your target audience. An integrated marketing message across multiple marketing channels (e.g. direct mail, email, social media, web, and mobile) produces the highest return on investment. This multi-touch strategy, known as Integrated Cross Media Marketing, offers marketers exciting new ways to deliver a consistent marketing message. Integrated marketing campaigns increase response rates, gather customer feedback, and provide real-time tracking and data to your sales team.