Allegra Marketing & Print Scottsdale

Marketing Strategy

Marketing success begins with having a carefully crafted strategic plan. Yet too often, marketing initiatives are “off the hip” and seldom generate the desired outcome. At Allegra, we believe strategy is the cornerstone of marketing results. Because marketing results is not just our business, it’s our commitment.

Branding
Communication Plan
Marketing Campaigns
Sales Strategy

Copywriting

The cornerstone of todays marketing environment is content. Whether you are creating online content for search engines or writing appeal letters for donors, compelling copy pulls the audience in and drives them to action.

Content Marketing
Website Content
Branding & Sales Content
Appeal Letters

Print Design

Good design is all about solving problems. At Allegra, we begin by understanding what you are trying to achieve with a print project and then we analyze the business function of the piece. Then our team of inspired designers go to work making a piece that not only looks great but gets results.

Corporate Identity
Collateral Design
Mail Piece Design
Trade Show Design

Web Design

As the web continues to evolve, it is increasingly important to consider your website as part of your overall marketing strategy. Your website needs to be more than an online brochure; it should be the leading source of leads for your organization. Today, websites need to have a responsive design for use on desktops, tablets and mobile devices.

Website Design-CMS Development
Email Marketing
Personalized URL (pURL)
Marketing Automation

“Marketing without design is lifeless,
and design without marketing is mute.” -Von R. Glitschka

Marketing Automation

Marketing automation is a powerful nurturing system that uses automated drip marketing to move donors or prospects along the decision path. It brings together the best technology from print, web, mobile and social into a integrated system that has the intelligence to learn how to turn prospects into clients.

Personalized URL (pURL)
Triggered Email Marketing
Voice/SMS
Variable Data Print

Variable Data Print

Variable Data Printing (VDP) is a form of digital printing where text, graphics, and images are dynamically changed from one printed piece to the next using information from an external database, resulting in a customized piece for each recipient. This is a highly effective way of delivering personalized communication that get results.

Copywriting for Variable Data
List Acquisition
Mail Fulfillment
Variable Data

Data Services

Accurate and accessible data is the cornerstone of intelligent marketing. At Allegra, we take the mystery out of managing your information. We effectively collect and analyze information from a number of sources and distill it into actionable terms that you can use to support your marketing efforts.

Data Appending
Data Profiling/Regression Modeling
Predictive Modeling
Data Hygiene

Donor Development

Nonprofit’s do the most important work of any organization. However, most non-profits are challenged with how to engage and retain donors. New strategies are emerging that provide better results with greater ease.

Donor Nurturing
Lapsed Donors
New Donor Stewardship
Donor Acquisition

“Good ideas are created at the intersection
between strategy and design.”
480.941.4842