Case Studies



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  • USPS Direct Mail Guide

    This guide is provided by the US Post Office and will explain your options for mailing and help you choose the services that are best for you.

  • Direct Marketing Guide

    Direct marketing is a highly effective way to acquire and develop a steady stream of qualified sales leads. Our direct marketing guide is designed to educate you on how to maximize your direct marketing campaigns.

  • Guide to Cross Media Marketing

    Offline and online marketing work in concert to produce superior results. This document includes information about how Personalized URL's (pURLs) can be integrated with direct mail, email, print and display advertising.

  • Content Marketing Trends

    Content marketing is a valuable tool for generating leads and growing small and medium-sized businesses, but the challenges to content marketing success are many.

  • Email List Growth

    For a majority of small and medium‐sized businesses (SMBs), email list growth is “very important” to the overall success of their marketing program. Allegra supplies these reports so you can keep your list/data as accurate and current as possible. Should you be interested in further database cleansing or appending services, please contact us: 480.941.4842.

  • Guide to Customer Growth

    It’s good to remember that, as much as things are changing, successful marketing still comes down to getting the right message to the right person at the right time via the right channel.

  • Online to the Bottom Line

    Online ordering & management of customer communications slashes waste, reduces turnaround time and strengthens branding

  • The Ultimate Direct Mail Guide

    It’s simply getting harder and harder to break through the clutter and get people to respond to your call to action. These proven tips & tricks will help your direct mail stand out!

  • 56 Bulletproof Marketing Tips

    Whether yours is a brand new business or one that’s well established, marketing today is perhaps more important than ever.

  • USPS Glossary of Terms

    This glossary is an excellent resource to learn all the mailing terms from Automation Rates to Zoned Prices.

  • Error Report

    The Error Report shows the addresses that were deemed undeliverable by the USPS. These addresses have been removed from the mailing database so no mail will be sent to them. You will want to review this list to determine the cause of the error. You may need to contact the individual to correct the problem. Many of these are the result of data entry errors. In the report, there is a code and description given for each record explaining why they are undeliverable. The code and description can be found in the supplied database under columns Error Code and Error Description.

    Allegra supplies these reports so you can keep your list/data as accurate and current as possible. Should you be interested in further database cleansing or appending services, please contact us: 480.941.4842.

  • Update Report

    The Update Report lists all of the addresses that have been updated using our NCOA software. Our software assigns a code to each record submitted for processing. You can review these codes in this report. You will want to import these address changes into your database to keep your database current. The list shows the original address was as well as the updated one. The key codes (can be found under column MATCHFLAG in the supplied database) are as follows:

    • M = New address found, record updated
    • F = Moved to a foreign address found, original record was not changed
    • K = Moved but no forwarding address on file
    • G = A PO Box was closed without a forwarding address
    • N = No move information was found for the address submitted
    • X = Other – unable to process this address for move information – unknown error

480.941.4842