Aligning Communications Efforts

When talking with our friends working in the nonprofit sector, we frequently hear the same issues. Fortunately, we have some solutions.

"The Communications Team never seems to know what the Development Team is doing...and vice versa! They both mailed out a request for funds last week."

Nonprofit communications improve significantly when the communications team and the development team work in concert. By coordinating the marketing efforts of these two teams, you present a unified, cohesive message to your constituents. Our nonprofit marketing specialists develop strategic and tactical communication plans that facilitate communication with your constituents...and within your organization.

"Our campaigns never seem to generate much response."

Many nonprofits take the "spray and pray" approach to marketing. They send the same message to an enormous database of people but get very little response. To improve your response rate, we recommend you begin by focusing on a smaller but statistically significant portion of your database. We then demographically segment these individuals so you can tell your story in a way that is relevant and meaningful to the recipient. This personalized approach engages individuals in a way that moves them from simply being involved to highly committed.

"There is so much new communication technology out there...even if I had the time, I wouldn't know where to begin."

No question about it...new channels of communication have significantly increased the level of complexity of marketing. At the same time, these new channels provide significant opportunity for real-time interactions with your constituents. The marketing specialists at Allegra can help you painlessly integrate these tools into your overall communication strategy and reap the benefits.