Finding New Donors

Many nonprofits have an aging donor base. Finding new donors is an ongoing challenge, especially since younger donors may not be listening on traditional communication channels. To meet these challenges, we recommend a comprehensive, integrated marketing strategy. A carefully crafted donor acquisition strategy must:

• establish growth goals
• manage attrition rates
• reach out to new qualified donors
• analyze and append donor data to profile best targets
• integrate all communications into a cohesive message
• leverage multiple communication channels including web, social media, direct mail and mobile messaging

At Allegra, we design custom donor acquisition strategies to meet the unique needs of your organization. And we don't stop there. We help you execute that strategy through a wide range of marketing communication services, including:

• data analysis
• list sourcing
• customized, variable direct mail
• personalized URLs
• web pages
• social media integration
• mobile donations

By combining intelligent strategic planning with practical tactical execution, Allegra can help you grow your donor base.