Developing Your Donor Base

Because acquiring new donors is costly, it is extremely important to nurture and strengthen your relationships with these individuals. Smart donor development plans communicate in a variety of ways to encourage participation in annual, capital, and planned giving campaigns.

The ultimate goal of donor development programs is to increase the lifetime value of existing donors. Leaders in the social profit sector recognize that the best donors are those that have an emotional connection with the organization.

With this in mind, we carefully craft donor development plans that resonate with donors. To do this, we use data to understand both the psychographics and demographics of your donor base. Our comprehensive donor development programs include:

• data appending
• donor segmenting
• giving capacity assessments
• integrated communications
• donor-centric appeals

In addition, we measure the results of each campaign. As we learn new things about your donors, we add that information to your existing knowledge base so we communicate even more effectively in the future.

Our communication services include:

• customized, variable direct mail
• email communications
• personalized URLs
• web pages and microsites
• social media integration
• mobile communications

By leveraging data and a wide array of communication channels, Allegra can help you develop your donor base.